Street Signs
City walking directions, one full-screen street sign at a time.
- Role
- Product designer
- Category
- Navigation
- Project type
- New concept
- Year
- 2026
Design brief
Help people walking in a city follow one street sign at a time so they can keep their eyes on the street.
01 · Brief
Walkers only need the next turn.
I wrote the brief for people walking in a city who only glance at the phone at a turn.
02 · Directions
Seven directions, then real street signs.
Agents built the first three, then I asked for four more and added photos of Sydney street signs.
03 · Prototype
One sign per turn, and no map.
Choose a place, see the route as one guide sign, then follow it turn by turn.
Four ways to sign a turn.
Tried by
3
test agents on the walk to the City Library, before I answered the sprint’s questions.
From a place to the last sign.
What worked
- 01All three agents reached the library on signs alone.
- 02The big arrow and street name read even blurred.
- 03The arrival screen left no doubt.
What I’d change
- 01Keep blue for actions, so landmarks don’t look tappable.
- 02Say how far to the turn, above the street name.
- 03Test a wrong turn, and test it outdoors.