Sleepy

A bedtime companion for students who scroll instead of sleeping.

Role
Product designer
Category
Wellbeing
Project type
New concept
Year
2026

Design brief

Help students and young adults put their phones down at bedtime so they get the sleep they planned.

01 · Brief

Scrolling in bed, out of habit.

I started from my own Figma designs, with one twist: opening TikTok means waking Sleepy.

02 · Directions

Six ways to wake a moon.

Agents built three wake-up moments at once, then I tried three more, down to Sleepy’s face.

03 · Prototype

A prototype, one night long.

Clickable, then fine tuned: Sleepy falls asleep, Z’s drift from his mouth and the sky turns to dawn.

Tap, lift or shake.

Direction A · chosenNudge, five taps
Direction BLift
Direction CShake

Checked against

17

test questions I answered myself, after three test agents tried a night.

From Sleep now to first light.

What worked

  1. 01Sleep now was found straight away.
  2. 02All three agents swiped home without a hint.
  3. 03Five dots read clearly as five taps.

What I’d change

  1. 01Say why TikTok won’t open, in Sleepy’s voice.
  2. 02Let Sleepy react more with every tap.
  3. 03Test the pull with people, not agents.

Next: Street Signs.

Read case study

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